What I do....

Generally - I do something like this.....

which becomes something amazing like these....

(my talented teams)

Below are examples of old & new work - software to mobile apps; conferences; pitches etc. I can't take credit for all as I'm usually directing... Just a snapshot.

Click on them to read a description - carousel through - or read a few examples

View Case studies

Portfolio

I've used Service Blueprints across SeedLegals to help many areas of the business. This is for our latest endeavour to go into a brand new market 2024	Pause a moment Working with Stanford Medicine on an app that helps frontline covid workers to deal witht he emotional toil of their everyday pressures. (Proving I can still do IA and wireframes!) 2022	Prototyping for fund raising When Saif was raising for Altruistiq I helped prototype the vision out and then with the initial wireframes to start the product off. Lots of tricky calculations & graphs in a brand new area breaking new boundries. 2021
Sofa Configurator Phase 1: Estimated 16% increase in conversion (equivalent of £2.5m-£3m of incremental sales pa)	Loyalty Redesign 240,000 downloads in the first two days 400,000 downloads in the first week 1,000,000 downloads in eight weeks More than six million unique visits in the first week Over 260,000 new registrations in one month 8% Net Promoter Score (NPS) Improvement. 70 pieces of press coverage (1.5m reach)	Journey Map Using journey maps to identify sizings, roadmap, backlog
Design Led Workshop Using design led practices to help collaborate between departments. Journey maps combine everyone & get everything out	Marks & Spencer Slowly edging our way through a digital transformation!	Personas Shopping personas
Argos Rapid agile teams where we saw the fruit of our labour	Style Guides I may not be the pixel person - but I make sure we have style guides in place	Digital Experience How to create, deliver and market a great experience
BT Financial Group Business transformation redesigning all products, across all channels. not just getting the design done and delivered - keeping it consistent across multiple streams. Creating pattern libraries and processes so the design has longevity and scalability.	Fundamentals of UX Successful experiences balance the needs of users, the business, technology and the brand	Agile & UX A presentation I've done at conferences a couple of times
Personas How to do them and why they're useful	Mapping to advocacy How meeting customer needs maps to brand loyalty	SEEK Ticking over ....day by day. Also built the mobile app. and full redesign of the advertiser software. Integrated the brand across all 4 websites to strengthen the experience.
SEEK Volunteer Complete redesign and integration with Australian Volunteer Organisations	Qatar Airways Complete replatform and redesign	Qatar Airways Funky stuff they never quite managed to build
Pitch for a kiosk touch screen	Story Telling For ladbrokes - to show how the experience would feel for customers	Singapore Air Complete re-platform and redesign
Vodafone - UK & Group Complete re-platform of the shop and align the style guide for international consistency for the rest of the site. Strategy work with the group.	Sitemaps Incase you need to know that I am very much the structured person	Skywards Emirates FF site - was up for 10 years until the rebranding.
How IA becomes amazing Same brief - 3 designers - this is why UX is so amazing	Sydney Festival - the millenium	AMP - for the Olympics Integration of 3 sites into one; with new look and feel ready for the Olympics