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CV

I improve online performance for businesses I work with, contributing to our strategic direction and digital transformation. Creating and leading teams, leaving them in stronger positions than before I started, with a user-centred focus across the organisation.

 

I’ve worked in house at big hitters such as Argos, Marks & Spencer, LexisNexis, BTFG and I have international in-country experience across Asia, Australia, USA & Europe. I have consultancy/ agency experience from SapientNitro, Avande and startups/growth companies.


I bring a wealth of product experience and excel at forging strong relationships across the business. By understanding their agendas and bringing the customer into the room, I specialise in robust roadmaps that deliver award winning digital products and services. I juggle beyond research and wireframing - I build and foster multi-functional, strong teams; advocate Agile delivery & flex to fit within your current structure.


I bring exceptional cat herding skills plus:

  • Exec-Level Advisory, Strategic Roadmapping

  • Agile Product, UX & Service Design Leadership

  • Organisational partnerships for effective strategic planning and OKR outcomes

  • Integration of AI - from improving processes to design integration.

  • Digital Transformation 

  • Organisational Growth 

  • Department management, mentorship and growth frameworks for individuals and teams

  • Effective Design libraries, UX operations and delivery processes

  • Research, monitoring, data analysis, insights and actionable solutions

  • Agile processes, implementation and evolution

  • UX, UCD and UXR centre of excellence advisory

  • SaaS, B2B, B2C, Mobile, Service Design

Experience

​SeedLegals – Head of Product & Experience Design
Apr 2022 – Present

Leading Product and UX teams across LegalTech SaaS platforms. Highlights include:

  • 15% YoY revenue increase via new product launches

  • US market expansion & AI integration across services

  • Cross-functional process improvement via UX methodologies

 

Modern Human – Director of Service Design (Consulting)
May 2021 – Apr 2022

Led service design practice, delivering strategic vision and innovation to clients including global retailers and edtech leaders.

 

Marks & Spencer – Head of Experience Design
Oct 2017 – Jul 2020

Directed omnichannel customer experience. Key achievements:

  • +16% furniture conversion (~£3m annual lift)

  • Sparks loyalty revamp: +1M app downloads, +8% NPS

  • CFTO redesign: +300–450% YoY growth

 

Argos – Head of UX
Aug 2015 – Oct 2017

Instrumental in Argos’ digital-first shift:​

  • Hit the stretch target of £250m for online which

  • Enabled 66% online revenue share (from 33%) via...

  • ...Full funnel redesign delivering measurable uplift

 

BT Financial Group – Head of UX (Sydney)
Jan 2013 – Jul 2015

Digital transformation across wealth platforms; introduced Agile, design systems, and experience-led strategy.

  • Full transformation of a wealth management platform (transforming from spreadsheets to apps) Increased market share by 78% 

 

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PREVIOUS LEADERSHIP EXPERIENCE

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Roles at SEEK (Melbourne), Avanade (London), SapientNitro, Flow Interactive, Keynote Systems, LexisNexis (US), and Global Sources (Hong Kong) focused on UX leadership, global team growth, customer insight, and digital optimisation.

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NED / ADVISORY EXPERIENCE

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Wimbledon Windmill Museum CIO, London – Trustee 
Oct 2020 – Present
Primarily responsible for digital strategy, user engagement and online visibility comprising marketing, social media, fundraising and events promotions.  

Redesign of the shop to encourage spend per footfall to increase funds.

Currently working with Bloomberg to create the in-house museum experience app

 

Conduct Change, Harrogate – Digital Adviser
Jan 2017 – Present
Advised on digital transformation and online communications to support campaign-based mental health and anti-bullying initiatives.

 

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SPEAKING MENTORING PROFESSIONAL INTERESTS

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  • Conference Speaker: Digital Experience, Product Strategy, Agile Delivery

  • UX & Product Mentoring

  • Champion of Inclusive Design and Ethical AI

  • Passionate about applying digital thinking to heritage, education, and public service sectors

 

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QUALIFICATIONS/EDUCATION

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2024 Product Analytics Cert

2023 Master Figma Course - to Figma Pro

2020 Google - Fundamentals of Digital Marketing

1994 MSc. Occupational Psychology, University of Hertfordshire, Hatfield, UK

1990 BSc Life Science (2:1), University of Westminster, UK

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